BE AS STRONG AS YOU WANT 

In 1939 a 17-year-old boy revolutionized the world of fitness with a newsletter entitled “Your Physique”. The following year, with the publication of his “Joe Weider System of Techniques”, fitness evolved and he became the author of the most complete, most advanced programs of hard and soft impact training. Undisputed symbol of bodybuilding and total fitness, inventor of the Mr. Olympia competition, for more than sixty years Joe Weider trained champions and VIPs such as Arnold Schwarzenegger, Lou Ferrigno, Frank Zane, Rick Wayne, Lee Haney, Corinna Everson.

Icon Health&Fitness, world’s largest fitness equipment manufacturer, has translated Joe Weider’s principles into complete line of equipment and accessories that take his name: the Weider and Weider Pro Machines, advanced systems designed following the highest standards of reliability, sturdiness, ergonomics and technical performance.